Blogertize’s Push Model distributes your credible content out to all the most popular news and social sites. Your site and brand is the beneficiary of traffic and subscribers.
This qualified traffic is earned at two anchoring Blogertize Zine formats: the web zine and the eZine (and optionally, the social zine)—published on your behalf. Original, quality content is the secret to Blogertizing. Distributing it widely in targeted, meaningful sites and locations is also important to building a credibility strategy.
“The truth must dazzle gradually.”
Citations Earn Credibility
Citations on scholarly articles, research papers and news stories create instant credibility. Our content is always well-accepted because we practice this high standard of content creation: research, citations and references with meaningful links to additional information.
Breaking the News Creates Authority
Also important to a reputation-build as expert in your niche is an ability to “break the news”, a key plank in authority reputation. We’re not referring to Watergate-scope or big news breaks, but being the first to bring up or speak about a topic in your niche gives you the authority of firsts.
In brand terms, the market leader is often the inventor, or “first” in their industry. Brands earn respect as the inventor. Apple earns respect for iTunes and iPods and iPads — either firsts or perceived to be firsts.
The same is emphatically true of “breaking news.”
One way to “break news” with authority on a regular basis is the interview format. Interviews of high profile people in your niche or aligned industries, or just personalities of interest to your target audience, give you a sense of “breaking” new ground, even if it’s not hard news. Breaking news may not happen daily, but there’s no reason we can’t feature an important person of interest regularly. People love people. This is an important Blogertize tactic.
The Importance of Your Own Publication to Credibility
Pushing out alone is not enough for success. You will push out content with the goal of pulling back active, engaged, qualified audiences. To achieve this, however, content must also be based on the values of your target audiences first, the brand second.
To achieve credibility “Your persona must be believable and based on values with which your target audience can empathize.”
The Persona Principle, Simon & Schuster, Derek Armstrong and Kam Wai Yu
The zine earns its own social members, content subscribers and unique visitors, referring the appropriate qualified traffic to your brand.
The eZine pushes out this content weekly to an opt-in subscriber base (see illustration), highly qualified for your brand proposition. Content is automatically pushed out to the key social media, to custom pages for the zine on Facebook, Twitter, Google+ and others. Human distribution ensures content is also syndicated to high quality news sites, editorial magazines, broadcasters, and important blogs.
Feature stories are pushed out to newswire services for syndicated pickup and broader exposure on news sites, media outlets and blogs. The net effect is very wide total reach, which pulls back the most qualified audiences to your brand as subscribers to our Zines.See the pull back effect here on our “Blogertize Pull Model”>>
“Facts as facts do not always create a spirit of reality.”