Earn Your Audience
–Scott Barret, COO Micosystems
Earn Qualified Audiences — Don’t Buy Them
The key difference between Blogertizing and other methods is the focus on how you bring the qualified audiences to your brand or proposition. You have two main options:
• Buy them: advertise, click throughs, PR exposures.
• Earn them: offer valuable information and content that engages audiences and earns their loyalty.
Temporary vs Permanent
Buying them is temporary and expensive. Earning them is permanent and tends to have a life of its own.
Blogertizing only addresses earned audience generation.
Unique, credible content is the only real way to be found on the internet—and 80% of us search out our information online (PEW Research). Quality content is the only way to ensure they come back. Content provides information people need—they find you. Varied content brings varied audiences. Unique content brings you respect. Well-researched content brings you credibility.
Blogertize Content Management
With Blogertize’s journalist-quality professional content, subscribers will find you and stick with you. By publishing your content as a credible media outlet you can draw substantially higher qualified prospective customers. In this article, we explore why Blogertize is a credible alternative or add-on to your earned media (PR) and paid media (advertising). Audit your past efforts honestly, looking at actual results from your advertising and PR efforts. Then consider the alternatives, including Blogertize.
Is Your Advertising Even Noticed?
Are your ads noticed—or, for that matter, believed? Judging by Click Through Rates (CTRs) for the big ad media players such as Facebook and Google, it is not likely you are either noticed or believed:
• 005% CTR for link ads on Facebook, and 0.1% for display ads (according to Webtrends)
• 2% for Google AdWords according to Google itself.
Newspapers and television broadcasters are seeing declines in their audiences. Today, the news is mostly online. A Pew Internet research project indicates that
• 59% of Americans source all their news and features online
• 46% visit four to six media platforms on a typical day and only 7% refer to only one site daily
• 37% of internet users have contributed to the creation of the news, commented on it, or disseminated it via their social accounts.
The 46% of Americans who use multiple platforms for news are called grazers, and they tend to make the “rounds” of their favourites, while visiting new sites daily. They use search engines to mine content of relevance to them. Because of this, these grazers end up almost anywhere – except where your ad was placed.
Does Social Media and Blogging Work?
In marketing, social media and blogging have become indispensable for most brands, companies, and ventures or causes. However, like advertising, corporate blogs and social media pages are considered much less credible than arms-length sources of information. And, again, the audiences would have to find your blog first.
Blogertize methods help your targeted audiences find your blog or website