Blogertize Pull: Funnelling Audiences Into Your World
With nearly 80% of North Americans online (below inset: World Bank data), disseminating information on your behalf to the world wide web, on multiple platforms, is not optional. Blogertize can draw or pull your targeted audiences to your brand — first to your Blogertize social zine, and ultimately to your brand proposition.
Blogertize Push: Our Content Pushes Out to Expose You
Our content travels both directions. By pushing our content out to multiple platforms from your branded social zine, we create qualified exposures of your proposition to the audiences you want. Our content is pushed out to all major platforms — depending on your unique situation. This is why you might find your stories on major news media, on your nightly TV news, on Google News, on an industry blog — and almost certainly everywhere on Twitter, Facebook, and Google+.
The Push and Pull of Blogertize
Why push and pull? Pushing finds audiences. Pulling draws them to you. It’s important to draw audiences to you, earn their loyalty. A loyal customer is always earned. This is why subscription plays an important role in our model. We provide content they’ll want to subscribe to. At the same time, it’s important to expose your brand to wider and wider audiences. This makes content push-out equally important.
The Internet is growing to dominance as a source of real-time news amongst Americans. Why Blogertize?
We stream movies online. We look up information online. We read the trade news on the internet. We shop online. For news, more of us now go to the internet first than both newspapers and radio—only television news earns more news views (PEW data, see inset.)
There can be no doubt that internet content’s value to your brand is at least proportionate to the popularity of the web. According to latest Nielsen research Americans spend nearly a quarter of their time online on social networks and blogs, nearly as much time as we spend at work or asleep.